The brand is about a new series of authentic Greek honey. After our conferring with the client, we decided to include elements from the classical era, as an honorable mention to the beginnings of beekeeping in our country. We were inspired by representations of jewelry from Minoan Crete as well as archaic amphorae. In this way the shapes fit harmoniously together and the snail creates wings and a heart representing the love for the bee and its products. The label design is dominated by the figure of the archaic “KORI” offering the goods of beekeeping to the people.