For this Boutique Hotel located in the center of the old town of Nafplio, the project was clear almost from the beginning. Housed in a renovated building from the 60s, it immediately gave us images from that era where the classic still retained a little influence under the pressure of the avant-garde and pop art and on the other side we had to combine the existing minimalism.
Based on these, we wanted a collection of the above signs and elements of the era. So the logo was created from a portion of the "H" of a sans serif form with the italic element of a serif "A". Thus the final shape marries the two elements and creates a shape that refers to the simple signage of a Hotel and to an innovative "A".