Wanting to escape from the solidified strict image of the Diagnostic Centers and the medical field in general that often creates bad feelings in the examinees, the owner of the Center requested to design the identity without signs and colors that are directly related to the medical field. So for the logo design we combined the human element with wave imaging in radiology. In the implementation of the identity we used a two-tone color with a strong contrast and with this basis we continued in the design of the website.