This project required the implementation of many elements that directly refer to agricultural applications, which is also the company's field of activity. We also wanted to include several earth tones in the basic logo design as well as the corporate identity.
Thus the word "agro" maintains clean forms and at the same time incorporates elements from basic parts of a plant without using large curved parts. The shape reproduced throughout is the parallelogram with the two opposite corners capturing a perfect curve which is the basic form of a leaf.